Generatrix

So they are finally at it.

Google is integrating data from Analytics into Adsense and Adwords. Now they know exactly how much ROI you get on ads placed on which networks. This also means they now now how to optimize it.

But for whom?

“In order to improve your experience with Google products, Google Analytics is updating its data sharing policy. You now have the ability to share your Analytics data with other Google services. This will improve integration, enable additional features in Google’s advertising services (including Google Analytics, AdWords and AdSense) and improve your experience with these products.

Press “Accept” to enable data sharing between Google Analytics and other Google services or for additional options, choose “More data sharing options”.